Mazda Motor Corporation has announced the launch of the ‘2.0 Style Edition’ Mazda Atenza (known as the Mazda6 overseas) sedan. This special edition model is equipped with sporty and high quality features and goes on sale today at all Mazda and Mazda Anfini dealerships throughout Japan.

The 2.0 Style Edition Mazda Atenza is based on the Atenza 20C model grade, which is powered by a 2.0-liter engine. The special edition version comes with sporty, top-grade features. These include LED indicators embedded in the door mirrors, discharge headlights, 17-inch alloy wheels, and a leather-wrapped steering wheel and shift knob.

Source: Mazda Motor Corporation

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Mazda Anfini dealerships, Japanese Car Exporters

Mazda Motor Corporation will showcase an engaging lineup of 13 vehicles and eco-friendly technologies at the Tokyo Auto Salon 2009 with NAPAC. Mazda will be featuring the all-new Mazda Mazda3 (known as Mazda Axela in Japan) – one of the most popular Zoom-Zoom models, now fully redesigned – which is scheduled for launch in Japan in 2009. The 2009 Tokyo Auto Salon will be held at the Makuhari Messe Convention Center in Chiba Prefecture from January 9 to 11, 2009.

Mazda’s stand at the Tokyo Auto Salon 2009 will adopt the theme: “Driving-oriented environmental technologies for endless driving pleasure.” The spirited lineup of exhibits will include the next-generation Mazda Axela (North American spec Mazda3), which is being revealed for the first time in Japan. Other exhibits will include “Circuit Trial” versions of the all-new Mazda Axela, Mazda RX-8, other popular Mazda models, and six customized versions of the new Mazda Biante minivan, which went on sale earlier this year.

Mazda will also present unique environmental technologies that will ensure it can continue to provide all its customers with driving pleasure in a sustainable future. These include the Mazda Premacy Hydrogen RE Hybrid, which combines Mazda’s proprietary hydrogen rotary engine with an electric motor, and i-stop,*1 an engine start-stop system that Mazda has independently developed by utilizing direct injection technology.

Source: Mazda Motor Corporation

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Mazda Motor Corporation has confirmed that the all-new Mazda3 (known as Mazda Axela in Japan) four-door sedan and five-door hatchback models will be shown at the 2009 North American International Auto Show (NAIAS), to be held in Detroit from January 11 through January 25, 2009.

Mazda first unveiled the fully redesigned, all-new Mazda3 sedan at the 2008 Los Angeles Auto Show, followed by the global reveal of the five-door hatchback model at the Bologna Motor Show in Italy.

Aimed at the young at heart, who love to drive and are technologically aware, the new Mazda3 is a completely new car from top to bottom and is still the most engaging car in its class. Both versions feature top-class environmental and safety performance, and offer evolved sporty driving performance, dynamic styling elements and a high-quality interior.

The Mazda3, one of the most popular models in Mazda’s lineup, saw two million units produced by the end of October 2008. The Mazda3 is also the first Mazda model to exceed its annual production volume for four consecutive years since its production commenced.

Source: Mazda Motor Corporation

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Mazda Motor Corporation today announced the launch of the freshened Mazda Roadster (known as the MX-5 overseas) into the Japanese market. Mazda’s updated iconic lightweight, open-top sports car goes on sale today (December 9, 2008) at all Mazda and Mazda Anfini dealers throughout Japan. Manufacturer’s suggested retail prices (including consumption tax) range from 2,330,000 to 2,600,000 yen for the soft top models, and from 2,680,000 to 2,950,000 yen for the Power Retractable Hard Top (RHT) models that feature Mazda’s groundbreaking electric roof system.

The latest version of Mazda’s two-seat sports car carries forward the Roadster’s traditional “Jinba Ittai” (“rider and horse as one”) concept, and features detailed improvements in the exterior and interior design, quality, functionality and dynamic performance. As a result, the Roadster is now more fun-to-drive and more desirable than ever. The RHT models, which provide both the enjoyment of open-top driving and the comfort of a coupe, are now even quieter and feature new, exclusive exterior parts, offering customers even higher levels of comfort and quality.

The design of the front fascia has been updated with Mazda’s hallmark five-point grille. A stronger character line that stretches along the lower edge of the vehicle’s sides has been visually extended to the rear bumper, further enhancing the Roadster’s sporty dynamism. Newly designed alloy wheels (two sizes) now come as standard on all model grades. Three new exterior body colors have been added, including the high quality Aluminum Metallic and vivid Sunflower Yellow.

On the inside, the five gauges on the instrument panel have been newly designed and are highlighted by a dark silver decorative panel. The interior quality is enhanced by a choice of tactile brown leather seats or Recaro bucket seats upholstered in a combination of leather and Alcantara®*1. Comfort levels are also improved through the addition of heated seats with a temperature control with five temperature settings (for grades with leather seats only).

Source: Mazda Motor Corporation

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Mazda Sports Cars, Japanese Dealers

The all-new 2009 Honda Insight hybrid will make its world debut in January at the North American International Auto Show in Detroit. The five-passenger, five-door Insight will go on sale in the spring of 2009.

The Insight is expected to have annual global sales of 200,000 units per year - approximately 100,000 in North America - and will utilize a new interactive, driver-focused fuel economy enhancement technology named the Ecological Drive Assist System (Eco Assist™).

A leader in the development of cleaner, more fuel-efficient mobility products, Honda introduced to market the first mass produced low-emission gasoline vehicles; America’s first commercially produced gas-electric hybrid car and the world’s first EPA-certified hydrogen fuel-cell vehicle, the FCX. In 2007, Honda was named “greenest automaker” by the Union of Concerned Scientists for the fourth straight time.

Source: Honda Motor Co. Ltd.

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Hydrogen Fuel Cell Vehicles, Electric Hybrid Car