More than 16 Honda project, concept, and accessorized production vehicles are on display at the 2008 Specialty Equipment Market Association’s (SEMA) show in Las Vegas, American Honda Motor Co., Inc., announced. Specially featured in the display are a 2009 Fit equipped with MUGEN accessories, the Civic Honda Factory Performance™ (HFP™) Concept and the 2009 Ridgeline Powersports Concept.

“From cars to light trucks, Honda products have always been great platforms for customization,” said Jim Roach, senior vice president of Parts and Service for American Honda Motor Co., Inc. “Honda Genuine Accessories offer our owners the ability to personalize their vehicles while enhancing appearance, performance and functionality.”

A 2009 Fit equipped with MUGEN accessories was revealed today along with the announcement that beginning next spring, Honda will make a complete new line of MUGEN accessories available for the 2009 Fit on an a-la-carte basis through authorized Honda dealers. Available MUGEN accessories for the Fit will include: 16-inch alloy wheels, aluminum oil filler cap, front sports grille, front under spoiler, side spoiler, rear under spoiler, sports silencer, rear emblem, quick shifter, shift knob, sports pedals (MT), sports floor mats and a mirror cover. MUGEN, under license by M-TEC Co., Ltd., of Japan, has been closely associated with Honda for decades in the design and manufacture of racing and premium performance components. Further details, including pricing, will be available at a later date.

Honda also revealed a Civic Honda Factory Performance (HFP) Concept sedan that represents a new approach on performance improvement. With more consumer concern about fuel prices, future customers may want to maximize the performance of their vehicles without compromising fuel economy. Honda Access America, Honda’s accessory development company, took on that challenge. Through aerodynamic improvements to the next generation HFP body kit, super-light alloy wheels with aerodynamic covers, a lighter HFP exhaust system and an upgraded HFP suspension kit, this concept offers the possibility of improving both fuel economy and performance. In fact, a very similar package has proven its worth on the race tracks of Japan on the Civic Type R race car, which campaigned in a spec series called the Super Taikyu Series.

Source: Honda Motor Co. Ltd.

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Honda Reveals Accessory, Japanese Cars

Honda Motor Co., Ltd. announced that sales in Japan of the all-new Life will begin on November 7, 2008. Continuing a tradition of superior comfort and utility, the new Life offers enhanced drivability and is the first minicar in Japan to include an audio system with a backup camera as standard equipment.*1 In addition, a special mobility-assistive version of Life with lift-up frontpassenger seat will go on sale December 5.

The all-new Life was developed with the concept of “daily smile technology” to achieve a level of drivability and utility customers can enjoy in their everyday lives. Based on this concept, Honda evaluated every aspect of the vehicle from the customer’s point of view to develop a minicar that will put a smile on the customer’s face every day.

Customers may select from three Life variations to express their individuality and lifestyle: the Life G-type is simple, modern and practical, the Life Diva is perky and sporty, and the Life Pastel* is refined, elegant and fashionable. With an emphasis on advanced safety technologies, the Life is also the world’s first automobile equipped with a driver-side i-SRS airbag system with continuously staged inflation, which accommodates a broad range of occupant positions and potential collision situations.

Source: Honda Motor Co. Ltd.

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Special Mobility Assistive Vehicles, Japanese Cars

Nissan Motor Co., Ltd. is proud that the NISSAN GT-R supercar has won the Most Advanced Technology Award, one of the highly coveted awards of Car of the Year Japan 2008-2009.

The final selection, conducted by the Car of the Year Japan Executive Committee, took place from November 10 - 11 at Oiso, Kanagawa prefecture. In awarding winner, the jury cited the NISSAN GT-R “as a supercar that delivers powerful performance and clean emission, featuring an advanced new body structure combining carbon, aluminum and steel, in addition to its impressive dual-clutch transmission and the world’s first independent transaxle 4WD.”

NISSAN GT-R has been a global success since its launch on December 6, 2007 in Japan and July 7, 2008 in North America. The NISSAN GT-R will soon be arriving in Europe next spring.

Source: Nissan Motor Co., Ltd.

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NISSAN GT-R Supercar

Mazda Motor Corporation has released refined versions of the Mazda Demio compact on sale in Japan. Known as the Mazda2 in overseas markets, the Mazda Demio has earned high praise in Japan and abroad. The freshened model goes on sale today at all Mazda, Mazda Anfini and Autozam dealerships nationwide. Manufacturer’s suggested retail prices range from 1,195,000 to 1,621,750 yen (including consumption tax).

The freshened interior features a glossy black center panel and matching materials for the seat cover centers and door trim. New silver garnish on the shift knob, parking brake and inner door handles adds to the enhanced overall quality. Aluminum Metallic, a dark silver exterior body color, has also been added to reflect the quality improvements.

Source: Mazda Motor Corporation

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Miller Cycle Engine, Japanese cars

TOYOTA MOTOR CORPORATION (TMC) announced today it will begin sales of its new “micro-premium” car, the “iQ*1″, in Japan starting on November 20.The iQ combines outstanding performance and superior quality in an ultra-compact form that dispels conventional notions about small cars.

A newly designed platform enables an ultra-efficient package that seats four in a vehicle 2,985mm long by 1,680mm wide by 1,500mm high.  The iQ’s unique styling creates a sense of sophistication and presence that belies the car’s size.

A 1.0-liter engine delivers outstanding cruising and environmental performance, offers fuel efficiency at the highest levels for its displacement, and also meets the new 2015 Japanese fuel efficiency standards under the recently introduced JC08 test cycle.  The iQ is highly responsive at low and medium speeds, provides stable cruising performance at high speeds, and has a minimum turning radius of 3.9 meters—one of the shortest in the industry.  In addition, a S-VSC (Steering-assisted Vehicle Stability Control) system and a total of nine airbags, including the world’s first*2 SRS (Supplemental Restraint System) rear window curtain shield airbag, are standard on all models to provide outstanding safety performance.

The iQ is also planned to go on sale in Europe in early 2009.

Source: TOYOTA MOTOR CORPORATION

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Toyota Small Cars, Japanese Engines